About Can Guide
Guidance for a complex sector
Strategic advisory for legal cannabis and hemp producers, and the suppliers who help them move forward.
Founder
Mark Bovens
I work at the intersection of cannabis cultivation, research and development, and strategic business advisory—connecting plant science and production expertise with market demand and commercial goals.
My technical focus is on developing scalable indoor and greenhouse production systems, from genetics selection and cultivation trials through harvest and post-harvest processing. I combine 35+ years practical cultivation knowledge with data-driven experimentation to improve product quality, consistency, and resource efficiency.
Alongside this, I advise on how cultivation capabilities and R&D results can inform product development, market positioning, and sales and marketing strategies.
Key areas of focus include:
• Indoor and greenhouse cultivation system development
• Genetics evaluation and phenotype-specific cultivation strategies
• Cultivation trials, R&D and planning academic cultivation research
• Product development aligned with customer needs
• Market positioning, sales channels, and marketing strategy
• Production planning, operational scalability, and profitability
I’m particularly interested in translating research and cultivation experience into practical improvements and commercially viable products or strategies.
My approach combines horticultural science, systems thinking, and commercial awareness—helping businesses make informed decisions about how to grow, what to develop, and how to bring it to market.
Image credit: Fluence LED and Montel
How We Work
A grounded advisory partner
Our work starts with the realities of your business: the supply chain, the operating model, the opportunities ahead, and the constraints that shape each decision. We provide strategic guidance that is direct, informed, and designed to support durable progress.
Who We Serve
Built for the supply chain
Alongside supporting legal cannabis and hemp producers, Can Guide advises suppliers of cultivation materials, production systems, and equipment on commercial strategy. We connect producers’ operational needs with suppliers’ product development, market positioning, and growth priorities across the value chain.
Our Standard
Strategy with practical value
The cannabis and hemp sectors demand more than general advice. They require a partner who understands the interconnected decisions behind growth, positioning, and execution.
Can Guide approaches every engagement with rigor, discretion, and respect for the realities of regulated markets. We help clients identify what matters most, evaluate options, and move with purpose.
Clear strategy creates the confidence to act.
Can Guide
Our role is to provide the perspective and structure that help clients make well-reasoned decisions in a changing industry.
Start a Conversation
Bring your next decision into focus
Connect with Can Guide to discuss strategic advisory for your cannabis or hemp business.